Why BI and Digital Analytics Will Integrate

In my last blog, Why BI and Digital Analytics Went Their Separate Ways, I…


Why BI and Digital Analytics Went Their Separate Ways

Business Intelligence (BI) & Digital Analytics (DA) serve overlapping…


Gravity (Or, How I Stopped Worrying and Learned to Love BI in the Cloud)

The debate over cloud based solutions vs on-premises solutions continues to…


Business Intelligence Myths in the Cloud

A Report from the TDWI Solution Summit on Cloud BI in Scottsdale We recently…


Why We Made the Shift to Redshift

DiamondStream builds and runs applications for the travel and entertainment…


Winning Your Inactives Back Using External Data

Every month about 5% of the casino’s active patrons just stopped coming. They…


Ahead of the Power Curve: Creating and Validating the Right Targets for Winning with Top Patrons

As we saw in our previous blog, the top 3% of patrons account for 40% or more…


Is Good, Good Enough? Why Casinos Need Explicit Measurement & Target Programs for Top Patrons

Casino executives have a lot on their plate, but nothing more important than…


How Mobile Reversed the Polarity of the Internet, and Implications for the Gaming Business

For years people have been arguing that mobile would be the transformational…


Market Share: The First Stop on the Road to Winning in the New Casino Environment

It is no secret that the casino business has become more competitive. As…