Ahead of the Power Curve: Creating and Validating the Right Targets for Winning with Top Patrons

As we saw in our previous blog, the top 3% of patrons account for 40% or more…


Is Good, Good Enough? Why Casinos Need Explicit Measurement & Target Programs for Top Patrons

Casino executives have a lot on their plate, but nothing more important than…


Segmenting Your MVPs to Grow Wallet Share

Every casino marketer knows that top patrons account for the lion’s share of…


Market Share: The First Stop on the Road to Winning in the New Casino Environment

It is no secret that the casino business has become more competitive. As…