Ahead of the Power Curve: Creating and Validating the Right Targets for Winning with Top Patrons

As we saw in our previous blog, the top 3% of patrons account for 40% or more…


Is Good, Good Enough? Why Casinos Need Explicit Measurement & Target Programs for Top Patrons

Casino executives have a lot on their plate, but nothing more important than…


Market Share: The First Stop on the Road to Winning in the New Casino Environment

It is no secret that the casino business has become more competitive. As…