Winning Your Inactives Back Using External Data

Every month about 5% of the casino’s active patrons just stopped coming. They…


Is Good, Good Enough? Why Casinos Need Explicit Measurement & Target Programs for Top Patrons

Casino executives have a lot on their plate, but nothing more important than…


Segmenting Your MVPs to Grow Wallet Share

Every casino marketer knows that top patrons account for the lion’s share of…


How Mobile Reversed the Polarity of the Internet, and Implications for the Gaming Business

For years people have been arguing that mobile would be the transformational…


Market Share: The First Stop on the Road to Winning in the New Casino Environment

It is no secret that the casino business has become more competitive. As…