Cutting Edge Casino Marketing – Who Ya Gonna Call?

Cash withdrawal data has been used as a proxy to evaluate frequent patrons’…


Payments Data - The Casino Host's New Secret Weapon

Hosts’ Secret Weapon to Capture More Wallet Share Hosts possess limited tools…


Winning Your Inactives Back Using External Data

Every month about 5% of the casino’s active patrons just stopped coming. They…


Ahead of the Power Curve: Creating and Validating the Right Targets for Winning with Top Patrons

As we saw in our previous blog, the top 3% of patrons account for 40% or more…


Is Good, Good Enough? Why Casinos Need Explicit Measurement & Target Programs for Top Patrons

Casino executives have a lot on their plate, but nothing more important than…


Hints for Handling Changing Patron Rankings in CSI: MVP

As you have doubtless seen, the MVP Top 400 patrons in your market change…