Cutting Edge Casino Marketing – Who Ya Gonna Call?

Cash withdrawal data has been used as a proxy to evaluate frequent patrons’…


Payments Data - The Casino Host's New Secret Weapon

Hosts’ Secret Weapon to Capture More Wallet Share Hosts possess limited tools…


Winning Your Inactives Back Using External Data

Every month about 5% of the casino’s active patrons just stopped coming. They…


Ahead of the Power Curve: Creating and Validating the Right Targets for Winning with Top Patrons

As we saw in our previous blog, the top 3% of patrons account for 40% or more…


Is Good, Good Enough? Why Casinos Need Explicit Measurement & Target Programs for Top Patrons

Casino executives have a lot on their plate, but nothing more important than…


Hints for Handling Changing Patron Rankings in CSI: MVP

As you have doubtless seen, the MVP Top 400 patrons in your market change…


Market Share: The First Stop on the Road to Winning in the New Casino Environment

It is no secret that the casino business has become more competitive. As…


Targeting the Top

This article originally appeared on Casino Journal. The slot business at the…